Newspaper circulation on the rise

If you thought in this age of fast-evolving multimedia applications, newspapers are dying, think again. Newspaper circulations world-wide rose slightly in 2005 while newspaper advertising revenues showed the largest increase in four years, says the World Association of Newspapers.

The WAN report released on June 5 says newspapers are "proving to be incredibly resilient against the onslaught of a wide range of media competition". There are many references to India in the report.

** Seven of 10 of the world’s 100 best selling dailies are now published in Asia. China, Japan and India account for 62 of them.

** The five largest markets for newspapers are: China, with 96.6 million copies sold daily; India, with 78.7 million copies daily; Japan, with 69.7 million copies daily; the United States, with 53.3 million; and Germany, 21.5 million. Sales increased in China and India and declined in Japan, United States and Germany in 2005.

** Indian newspaper sales increased 7 percent in 2005 and 33 percent in the five-year period.

** Twenty-one countries saw newspaper advertising market share growth in 2005: Argentina, Austria, Belgium, Chile, Colombia, Egypt, Finland, Germany, India, Indonesia, Kuwait, Lithuania, Malaysia, Panama, Poland, Russia, Saudi Arabia, Singapore, South Africa, the United Arab Emirates, and the United States.

** Over five years, newspapers in 24 countries and territories saw increased market share: Argentina, Belgium, Colombia, Costa Rica, Czech Republic, Denmark, Ecuador, Egypt, France, Greece, Iceland, India, Ireland, Japan, Kuwait, Lebanon, Malaysia, Myanmar, Norway, Pakistan, Poland, Puerto Rico, Russia and Slovenia.

** In India, newspaper advertising revenues increased +23.18 percent over one year and +107.69 percent over the last five. South Africa also saw remarkable gains -- +20.71 percent over one year and 232.23 percent over five years. Turkey’s percentage gains were even higher -- +39.14 percent in 2005 and +236.61 percent over the past five years.

Read the full report here

Comments

  1. A newspaper is foldable, carry'able and stowable and spreadable.It also connects so many people like no othe medium.

    ReplyDelete
  2. Though blogs are the newest sensation, the classic media is always here to stay. May be the additional bit of competition would help both in eveolving better, but media, newspapers are here to stay.

    ReplyDelete

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