Tuesday, April 1, 2014

Gmail at it again -- with Shelfie

It's tailor-made for Gmail to pull it off on April 1. That is the day when the service was launched as a beta release in 2004. So, when Gmail tells you that on their birthday, they have something new on offer, it's quite natural for anyone to be taken in, unless of course, you remember what Google had been up to the previous year or years.

Almost all Google services relish pulling a fast one on April 1. Cashing in on the current narcissistic craze, they poked fun at selfies. As millions of Gmail users around the world logged in, they were greeted with a pop-up announcement: the box that lets you select or change the background theme. At the end, they added: Create a Shelfie. The idea is simple, don't be so selfish: don't just keep looking at your own photo, share it with others, so that they too can look at you, forever. That's a shareable selfie or a Shelfie.

Gmail said it all in their blog post.

It didn't strike me at first, let me confess. In fact, only after I read the last line of the blog post, it occurred to me that it is April 1 and it's Google.

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