Almost all Google services relish pulling a fast one on April 1. Cashing in on the current narcissistic craze, they poked fun at selfies. As millions of Gmail users around the world logged in, they were greeted with a pop-up announcement: the box that lets you select or change the background theme. At the end, they added: Create a Shelfie. The idea is simple, don't be so selfish: don't just keep looking at your own photo, share it with others, so that they too can look at you, forever. That's a shareable selfie or a Shelfie.
Gmail said it all in their blog post.
It didn't strike me at first, let me confess. In fact, only after I read the last line of the blog post, it occurred to me that it is April 1 and it's Google.