If we plan to buy something, most of us check the online price. The general impression is it's cheap online. Most of us fall for the discount (even if it'sn't very substantial), and click "buy".
Many people buy something online (even if they don't need to buy it) only because they have got a good deal. I know a few friends, who keep looking for them.
After giving lots of discounts, most of these sites, aren't making profits. They are just managing to stay afloat, aided by funds from venture capitalists, who are investing based on extrapolated growth curves.
The moot question is: if the online price is the same as offline, or not considerably less than offline, or if there were no more "daily deals", will people still shop online?
What is your take on this?