Thursday, June 2, 2016

ESPN launches multi-sport India-specific website and mobile app

Sports websites are dime a dozen; and one of the popular ones is ESPNCricinfo. But it is only about cricket. Early today, ESPN launched an India-specific, multi-sport website and mobile application.

The website is branded SONY ESPN but the URL is and the app, available for now on Android and iOS, is called ESPN.

The ESPN mobile app existed before. What has changed today, with an update, is that it's got India-specific content too, besides the hitherto, predominantly American content.

It's like the ESPNCricinfo website, but it has got a much sleeker look, and has got a whole lot of content, drawn from the huge data repository of ESPN, which has only gotten much larger after its collaboration with Sony. So besides cricket, football, tennis, there are also NFL, NASCAR, shooting, chess, hockey, badminton, wrestling, kabaddi, etc.

Like all good websites and apps, this too can be personalized. Once signed in, we can choose our favourite  sports, leagues and teams. We can go to the favourites tab and follow scores, news, images, videos etc related to them. And like all the other good websites and apps, the selections sync across all the other devices -- mobile, tablet, laptop, desktop.

Besides all this, both the website and the app, will stream live sports events for which Sony has the broadcast rights. This is in association with Sony LIV. We can look forward to live video of the UEFA Euro 2016 on the website and also on the app, besides of course Sony ESPN TV channel.

ESPN International has 26 television networks and additional businesses like radio, print, internet, broadband, wireless, consumer products, and event management, in over 61 countries. Globally, it is headquartered in Bristol, and in India it is headquartered in Bengaluru, with offices in Mumbai and Delhi. ESPN is 80 percent owned by ABC, Inc., which is a subsidiary of The Walt Disney Company. The rest is held by The Hearst Corporation.

1 comment:

  1. Thanks for the information. I have a real serious question because I have no idea. How many people in India follow NFL? And, how many people in India understand American Football?

    Is it including NFL in the Indian package a way for them to introduce NFL to Indian audience?