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| Theme - Journalism jargons |
For aesthetic purposes, newspaper designers who work on news pages resort to adjusting this space. This happens mostly in headlines, and not so much in the article text.
Since all letters of our alphabet are not of the same shape, when some of them are adjacent to each other, the spacing between different letters of words wouldn't be uniform. The most well-known example is when letters A and V or W or Y are beside each other.
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| Source: Practical Typography |
TO KERN OR NOT TO
There is no one-rule-fits-all solution for this. Whether to kern or not, if so, how much or how less, depends on many factors like which are the letters we are talking about, the size of the font, whether there are lines above and below etc.
It's more to do with the look for the word in a larger context. However, in most cases, words of a sentence look better to our eyes when they are closer to each other rather than when they are spaced out.
(This post is a part of the "Blogging from A to Z Challenge April 2019".)
Kerning is a term I know, though I'm not sure exactly why. I suppose it's when I used to develop a newsletter for one former employer. ~grin~ Be well!
ReplyDelete@ Darla - Thanks for the comment. I am glad you knew about the jargon.
ReplyDeleteAll the letters are not identical in size. Son are broad-based and some are broad-headed. So perfect kerning may be impossible.Anyway this word is new to me. Thank for such information.
ReplyDeleteHi Sarala - Thanks for the comments. Glad to know that the post was useful to you.
ReplyDeleteI would imagine kerning would be employed if you wanted both margins of the text justified.
ReplyDelete@ Liz - Yes, it also avoids hyphenation.
ReplyDeleteThis is a new word for me (and one that comes from an old tradition).
ReplyDeleteInteresting theme you have going for your A-to-Z! :)
@ Mrs Fever - Thank you.
ReplyDelete